The 2025 Nailympia competition season ended on a high in London

For 8 years I've been working on branding, design, marketing and promotions for Nailympia Competitions, and 2025 was our biggest yet! We had 6 global locations, including San Antonio, Orlando, Anaheim, Germany and China, followed by London Online and ending in the London arena on 12 & 13 October at the Professional Beauty Autumn trade event in the ExCel centre.

The 21st Nailympia London welcomed 214 competitors, taking 597 competition seats from 39 countries across 20 online and arena categories. They were judged by an esteemed panel of over 30 multi award-winning global nail professionals and educators. We also attracted 9 paid sponsors and worked alongside four international show teams.

I love working with the team on these events - they allow me to often run with my ideas and this was the first time I separated the branding of London into Online and Arena. This gave me the opportunity to create two separate marketing campaigns that also worked side by side (as you can see above) with specific dates and calls to action, depending on the dateline. The competition grows each year and I can't wait to see what we can achieve in 2026!